AdWords (now called Google Ads) is Google’s online paid advertising platform that lets businesses show ads on Google’s properties.
Who Uses:
Businesses that need instant results like website traffic, generating leads, and retargeting people, where you can have the combo for all three stated. You can target based on specific location, time, specific area in your location, and user interests.
In simple terms:
AdWords/Google Ads lets you pay to show your ads when people search for specific terms or browse websites, YouTube, or apps.
How it works:
➷🔍You choose keywords (words people search for, like “buy shoes online”)
📋You create ads (text, image, or video)
💰You set a budget (how much you’re willing to pay)
💸You pay mainly per click (Pay-Per-Click / PPC)
Where ads appear:
📃Google Search results (top or bottom of the page)
📼YouTube videos
🕸Websites & apps using Google’s Display Network
🛒Google Shopping results
Why businesses use it:
👥Reach people actively searching for products/services
💰🎯Control budget and targeting
🏃Get fast results compared to SEO
📈Measure performance (clicks, conversions, sales)
Example:
Key note:
Google AdWords = old name
Google Ads = current name
Pros & Cons of PPC
Pros
* Get Instant Results
* Retarget the customers who have already made a purchase
* Ad time & Date scheduling
* Targeted Specific Area
Con's
* Ads will stop showing once the budget is closed
* Not free traffic
* One account for the one landing page
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