Keyword Insertion ad is an advanced feature of Text Ad using search terms by insertion "{" in front of Headline text it will trigger based on user search terms it will match. It is very important to have ad feature like this it gives more ad relevance.
Create keyword insertion Ads
Create keyword insertion Ads
You can add the
keyword insertion code within the headline, description lines, or URL
fields. There are 2 ways you can insert a keyword:
- Guided process
- Manual process.
Guided Process
- When you're entering ad text,
type a brace ( { ) and select Keyword insertion from the
drop-down menu.
- In the “Default text” section,
type the word or words you want to appear when the text can't be replaced
by a keyword.
- Choose how you want your keywords
to be capitalized:
- Title case: The first letter of all
keywords will be capitalized. For example, “Dark Chocolate.”
- Sentence case: Only the first letter of the
first keyword will be capitalized. For example, “Dark chocolate.”
- Lower case: No letters will be
capitalized. For example, “dark chocolate.”
- Click Set.
Manual Process
- When you're entering ad text,
insert {keyword:default text} where you want a keyword to
appear. Replace "default text" with the word or words you want
to appear when the text can't be replaced by a keyword.
- Capitalize keyword depending
on how you want your keyword text to be capitalized.
- To keep your keyword lowercase, use keyword. For example,
"dark chocolate."
- For sentence capitalization, use Keyword. For
example, "Dark chocolate."
- For title capitalization, use KeyWord. For example,
"Dark Chocolate."
- For all caps and then title
capitalization, use KEYWord.
For example, "USA Chocolate."
- For title capitalization and
then all caps, use KeyWORD.
For example, "Chocolate Made In USA"
- Make sure your default text is short enough to keep your ad within the character limits.
- Avoid special characters (like
"é") in the display or landing page URL.
- Save your ad as usual.
Note: Keyword insertion ad is available in "Search Campaigns" not in Dynamic Search Campaign in this case, it will dynamic generate headline.