Google Adwords has
introduced Review extensions to Business Runners.
Review extension is credible, recent non duplication of your ad
with third party advertiser. In terms of technical it helps in improving CTR up to 10% which is excellent.
This is how your extension looks like, which helps customers on
opinions & ratings of other users have given to business that means it
helps in terms of branding of Business.
How can i set up
1. Select the campaign
2. You can add at ad-group level as well as at campaign level
3. Go to the Ad Extensions click on view tab at your right side
& select 'Review extension'
4. Click on +Extension tab select either One of 'Paraphrased' or 'Exact Quote' put your Source Text, Source
& Source URL which is linked to particular extension
If you already have review extension existing you can select it.
Per campaign you can have Max. 10 review extensions & min of 1
Extension
Note:
1. Review Extension only appear on Desktop & Search Network, not on Display Network Mobile & Tablet
2. Review shouldn't be more than 12 months old
3. Ellipses(...) like you can use in the text if it has more
message.
4. Source Text & URL should match review that you provided.
5. Ad text & review shouldn't match together
6. You will charging as per standard click of your extension.
7. If it is third party review you need to get the permission of th