Text ads plays major role which provides the traffic and users may convert to it. In the extension of this Google Search Text ads, google introduced Sitelink Extensions which gives more tailor to your Text Ads.
Sitelinks are similar to the text ads but here it doesn't provide "Display URL" which is normal as text ad. You can provide the links(Final Url) where you want the user to take action and also with headline and description lines as per the screenshot.
Sitelinks will provide more information that is not provided in normal ads. Today Google expanded it in multiple extensions like
Sitelink Extension
Call-Out Extension
Structured Snippet Extension
Call Extension
Lead Form Extension
Message Extension
Location Extension
Affiliate Location Extension
Price Extension
App Extension
Promotion Extension
If you add more extensions to your ad you will be the most preferred in Auction time compared to the competitors. Make sure the text should be relevant to the page that is directed to. Here you can add the sitelink extensions at Account level or Campaign level or Adgroup level. Please find the Screenshot to the same
Once you add the sitelinks you can get the preview of the sitelinks in your ad how it is shown as the screenshot
Have more potential customers to your business using sitelink extensions. Sitelinks can give high CTR to the ads which is good that means your ads are getting high traffic in Google Search. Whereas you can measure and track your sitelinks using tracking parameters to the url i.e, you will know which sitelink given you high traffic and you can schedule the time of date as well as the date when your sitelink to get active. Also this sitelink you can showcase on mobile devices as well. Find the screenshot for the same.
You can measure the sitelinks performance in the reports by choosing the segment column in the Ad Extensions Tab. Cost of the clicks you only pay when your ads get clicked.
Note: For better performance make sure the landing pages are directed to the relevant page, Page loading time and relevant information on the page.
For Display campaigns the extensions are listed below
Call Extension
Location Extension
Affiliate Extension
Compared to Search Campaigns the extensions for Display Campaigns are less in no. cause whereas in display campaigns you can use the image with more information including the Contact no., Offers, Discounts etc.
I Hope the above information i collected based on my knowledge as well as with help of Google. Do Like or Share if you find provided information is helpful.
Sitelink Extension
Call-Out Extension
Structured Snippet Extension
Call Extension
Lead Form Extension
Message Extension
Location Extension
Affiliate Location Extension
Price Extension
App Extension
Promotion Extension
If you add more extensions to your ad you will be the most preferred in Auction time compared to the competitors. Make sure the text should be relevant to the page that is directed to. Here you can add the sitelink extensions at Account level or Campaign level or Adgroup level. Please find the Screenshot to the same
Once you add the sitelinks you can get the preview of the sitelinks in your ad how it is shown as the screenshot
You can measure the sitelinks performance in the reports by choosing the segment column in the Ad Extensions Tab. Cost of the clicks you only pay when your ads get clicked.
Note: For better performance make sure the landing pages are directed to the relevant page, Page loading time and relevant information on the page.
For Display campaigns the extensions are listed below
Call Extension
Location Extension
Affiliate Extension
Compared to Search Campaigns the extensions for Display Campaigns are less in no. cause whereas in display campaigns you can use the image with more information including the Contact no., Offers, Discounts etc.
I Hope the above information i collected based on my knowledge as well as with help of Google. Do Like or Share if you find provided information is helpful.