About My Blog

Hindsights about digital marketing concepts.

PPC is to promote your business through online platforms by paying process where you will get paid when user clicks your ad and you will get instant results.

Creating Google Ads Account

Keyword Structure- Broad, Phrase & Exact

Ad Link Extensions- Sitelink, Call out, Phone, Location

Ad Creation- Search Ads, Display Ads, Image Ads & Video Ads

Campaign Creation- Search , Display, Remarketing

SEO- Free organic traffic following On-Page, Technical & Off-Page optimization process like building backlinks, submiting information in niche directories, Proper title, headings, meta tags, internal links, descritption, building relevant content

On- Page SEO- Content Quality, Keywords, Titles & Headings, Internal Links, URL Structure, Title Tags, Meta Description, Headings & Schema Markup, UX Signals

Technical SEO- Crawling, Indexing, XML Sitemap, Robots.txt, Page Speed, Mobile-Friendliness, HTTPS, Duplicate Content & Canonical Tags

Based on my knowledge i covered everything that might help others those who keen to learn marketing concepts.

I started my career in SEO - First innings with one and half year and Second innings with two and half years - PPC

Thank You All